Warrior Hockey Sticks

 

BRAND NEW WARRIOR ALPHA QX PRO QUICK STRIKE BACKSTROM 85 FLEX Hockey Stick LEFT
BRAND NEW WARRIOR ALPHA QX PRO QUICK STRIKE BACKSTROM 85 FLEX Hockey Stick LEFT

$79.99

Raven Edge 30 Flex Youth Hockey Stick RH C19 Backstrom Crv Junior Ice Warrior
Raven Edge 30 Flex Youth Hockey Stick RH C19 Backstrom Crv Junior Ice Warrior

$90.00

Warrior QRE 5 Covert W88 Gaudreau 85 Grip Hockey Stick RH Sr NEW
Warrior QRE 5 Covert W88 Gaudreau 85 Grip Hockey Stick RH Sr NEW

$57.99

Warrior Dynasty HD1 Composite Grip Hockey Stick Intermediate Flex 55 W01 Left
Warrior Dynasty HD1 Composite Grip Hockey Stick Intermediate Flex 55 W01 Left

$55.00

Warrior QRE 5 Covert W03 Backstrom 40 Clear Hockey Stick LH JR NEW
Warrior QRE 5 Covert W03 Backstrom 40 Clear Hockey Stick LH JR NEW

$49.99

Warrior QXS 1 Youth Junior RH Hockey Stick
Warrior QXS 1 Youth Junior RH Hockey Stick

$50.00

Warrior Swagger Full Right Hockey Senior Goalie Stick
Warrior Swagger Full Right Hockey Senior Goalie Stick

$70.00

Warrior Covert QRE5 Grip Hockey Stick Sr
Warrior Covert QRE5 Grip Hockey Stick Sr

$79.99

Warrior Covert QRL5 Grip Hockey Stick Sr
Warrior Covert QRL5 Grip Hockey Stick Sr

$59.99

Alexander Steen Warrior Dynasty NHL Hockey Stick
Alexander Steen Warrior Dynasty NHL Hockey Stick

$38.99

Warrior Swagger Full Right Hockey Senior Goalie Stick white
Warrior Swagger Full Right Hockey Senior Goalie Stick white

$70.00

Warrior Covert QRE ST2 Grip RH LH Hockey stick Intermediate Junior W88 W03 W28
Warrior Covert QRE ST2 Grip RH LH Hockey stick Intermediate Junior W88 W03 W28

$79.99

Warrior Dynasty HD3 Junior hockey stick Right
Warrior Dynasty HD3 Junior hockey stick Right

$39.99

69 New Warrior Pro Stock Hockey stick tapered composite Blade RH LH P88 P92
69 New Warrior Pro Stock Hockey stick tapered composite Blade RH LH P88 P92

$49.99

Warrior Goalie Stick Lot swagger
Warrior Goalie Stick Lot swagger

$100.00

Warrior Alpha QX5 Senior Hockey Gloves 14 Black
Warrior Alpha QX5 Senior Hockey Gloves 14 Black

$30.00

Warrior Dolomite Team Hockey Bag 33
Warrior Dolomite Team Hockey Bag 33

$45.00

Warrior Covert QR1 Grip Ice Hockey Stick Senior Flex 100 Zetterburg W88 Left
Warrior Covert QR1 Grip Ice Hockey Stick Senior Flex 100 Zetterburg W88 Left

$80.00

New Warrior elite Hockey stick standard composite Blade Left Right P88 P92
New Warrior elite Hockey stick standard composite Blade Left Right P88 P92

$54.99

Warrior pro stock stick
Warrior pro stock stick

$130.00

WARRIOR T4QR W15 85 FLEX LEFT 1 PC COMPOSITE HOCKEY STICK  BRAND NEW PRO STOCK
WARRIOR T4QR W15 85 FLEX LEFT 1 PC COMPOSITE HOCKEY STICK BRAND NEW PRO STOCK

$94.00

Warrior Covert QRE ST Grip Hockey Stick Sr
Warrior Covert QRE ST Grip Hockey Stick Sr

$129.99

Warrior Covert QRL Pro Grip Senior Hockey Stick 2 Pack
Warrior Covert QRL Pro Grip Senior Hockey Stick 2 Pack

$225.00

Warrior Alpha QX Sabre Junior Hockey Stick True 1 Phantom Feel Sabre Taper
Warrior Alpha QX Sabre Junior Hockey Stick True 1 Phantom Feel Sabre Taper

$58.39

Warrior Alpha QX4 Junior Stick Left Handed Backstrom 50 Flex Grip
Warrior Alpha QX4 Junior Stick Left Handed Backstrom 50 Flex Grip

$45.00



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Ever since Easton turned the hockey world upside down with their revolutionary composite Easton Synergy stick they have had a stranglehold on the hockey stick marketplace. Big companies like Bauer, Sherwood and Reebok have all tried to put a dent in their market share, but Easton has continued to fight off these hockey equipment giants by continually raising the bar on hockey stick technology. But perhaps their greatest threat isn't coming from these major hockey equipment manufacturers. While Easton is busy fending off these elephants of the hockey world, a tiny mouse is slipping unnoticed in the backdoor, and is quietly but quickly nibbling away at Easton's grip on the hockey stick marketplace.

Who is this tiny mouse, you ask? The company is called Warrior Hockey, and though they haven't been around for as long as Easton et al their Warrior hockey stick line is quickly gaining momentum with both professional NHL hockey players, and recreational players alike.

This begs the question, how is the Warrior Hockey stick company succeeding where Bauer and others have been stymied? Well, first of all, a Warrior hockey stick is a quality piece of equipment. No amount of clever marketing is going to work if you are supplying a shoddy product. Warrior hockey sticks are lightweight, durable, and provide incredible performance. This stellar quality has given Warrior good word-of-mouth momentum, and as any marketer will tell you, this old-fashioned free advertising is the most valuable commodity when trying to launch a product. In fact, in these days, where the internet gives us instant access to information with just the click of a mouse, it can be argued that word-of-mouth advertising is more powerful than ever before. A good review on a major sports site or some praise in a popular niche forum can help sales explode. The marketers of the Warrior hockey stick line have recognized this and have done their best to capitalize on this phenomenon.

You see, rather than going the traditional route of hockey equipment manufacturers - signing a big NHL star to promote their product line - Warrior instead tried to appeal to the recreational player a different way. They came up with creative, trendy names and color schemes for each Warrior hockey stick line. With names like Mac Daddy, Dolomite, and Kronik they identified with the youth of today, and those teenagers who might have brushed past the Warrior hockey stick rack without a glance on their way to pick up the newest Easton Stealth instead stopped to check out the cool looking Warrior hockey sticks. Once they had one in their hands, felt the light weight and exceptional balance they were hooked. With a little bit of crafty, creative product design Warrior was poaching customers from Easton left and right.

In a reversal of the normal process, NHL players started to take their cue from the recreational hockey playing crowd. The buzz about the Warrior hockey sticks caught the attention on the big stars, and soon they began to get on board. Now , if you look at any NHL team bench you'll see a smattering of Warrior sticks in with the Easton Synergies and Bauer Vapors.

Whether the Warrior hockey stick company can continue to gain momentum and one day challenge Easton for dominance in the hockey stick manufacturing world remains to be seen, but if their marketing crew continues to display the savvy they've shown so far, I'd say they have a pretty good chance.